The LogoSauce Blog
The LogoSauce Logo
Inspiration comes from odd places.
In creating LogoSauce we of course had to come up with an initial logo design. When we settled on the brand name we had a vision of chilli sauce bottles or perhaps a ketchup bottle as a graphic device.
We created some graphic concepts – but just could get it looking right.
So what’s a poor designer to do but resort to a “sauce bottle” google image search for inspiration. What we found at www.productsfromnz.com was something from our childhood, a bit of kiwiana, a cheap plastic tomato sauce bottle that we used to take on picnics.
Perfect for our needs. Nice round tight icon to work with and something a little unusual (especially – perhaps for our users from around the world).
For folks that have never seen one of these – you fill it with your tomato sauce (say from a can). The great thing is that it’s squeezable. We always had one in the pantry when I was a kid. Its ugly kitch really but hey they work.
Enough about sauce – we like it as an icon. So hopefully you’ll see it around a bit.
Don’t forget we are running a competition for the LogoSauce logo – but we’d like to see some entries using our favourite sauce bottle!
By Digger over 1 years ago.