Local Government goes nuts on logos
Here in Auckland this week th Auckland City Council has been lambasted in the press for spending $25k to $1m on a new logo. (design, registration and rebranding of stationery, buildings etc).

(on the left the new Auckland City logo – on the right Triangle Television)
Commentators and the public can’t understand how their council can waste so much, nor why their rates should be wasted on a new logo when the existing one was perfectly fine in a period when annual rates increases have been in the order of 10%. Read more…

