The LogoSauce Blog
Will the logo I ultimately choose be 100% guaranteed original
I recently received some questions from a new potential client. I thought it would be useful to post my response in the event that anyone want to comment or in the future a new prospective client searches the blog.
Questions:
Hi! I am interested in setting-up a competition to encourage designers to help me create a logo for my new brand, but before doing so, I have a few questions…
- Will the logo I ultimately choose be 100% guaranteed original? That is, once I have garnered ownership, am I able to get it trademarked?
- Are the artists/designers able to provide both lo-res & high-res images for future use of the logo?
- What happens if I do not find a logo that I love from the entries submitted?
Thank you so much for your help!
My Answers
Hi
- The rules of the competition state that the designer must be able to give clear tittle to the IP in the design. So yes you should be able to trademark. However Logosauce cannot guarantee clear title – it’s up to the designer to do so. The community on Logosauce are also vigilant about copies and plagiarism and will generally vote down and comment on any suspect designs.
- Yes. Generally logos will be vector artwork – that is scalable line art. From vector art (which is resolution independent) low and high resolution raster images can be generated very easily. However if you specifically want certain sizes or resolutions you should specify that you want these “in addition to vector source files” in your brief.
- You must pick a winner at the end of the competition. If there’s nothing you like – you can ask for an extension. After extension if there is still no result – then the best bet is to pick the “designer” whose work you like and work with them afterwards to get what you want. If all else fails you will have learnt what you don’t like and can take that to a designer and commission a design in the traditional way. Being able to present to a designer what you don’t want is of great value. Either way you get a lot of great talent working on your brand/business for a great price – at the very least you’ll come away with a lot of great ideas.
Regards Digger
By Digger over 2 years ago.
Tags: competitionsclients
Comments:
@jc – it is your company name which has prompted designers to go the route they have – a simple wordmark with little ‘art’, intended to emphasize the code-related aspects of your name. Perhaps you had other types of ideas comming into the contest but the very nature of a contest is that you get stuff you never expected. Instead of slamming it, work with the community as most others do and you will likely be pleasantly surprised by the results. Good luck with your contest.
I always think if a comp holder is serious about their business then they would see they get better value with a bigger prize.. im not attracted to the $200 comps anymore as I live in the UK.. and by the time any winnings is exchanged into Sterling against the weak dollar at the moment and paypal take a small charge, im then left with hardly nothing. Putting up $300+ will get you 30-40 more designs.. which in my eyes is a bargain anyway.
@jc which is your competition ? Generally clients think the competition experience is a good one. Most are ecstatic with the results. We’re sorry if yours was not.
This competition Skriptags is still live. Hopefully JC’s comment above might “help” get to where he wants to go.
@jc – time to be positive and proactive. To get what you want give designers positive feedback and help them understand what you want. Still some time to go on your comp and so far I see some interesting stuff there.
Theres a good article here about originality, and like it says in there – nothing is 100% original. http://www.jacobheftmann.com/news/archives/8402
I think it’s a bit insulting to the bunch of extremely hard working and talented designers who are working for you FOR NOTHING to say that the majority of them are plagiarism. If you’d been a bit more creative with your brief I’m sure you’d get some less generic icons. We are only working with what you have given us.