Competitions
New Dealers
Profile: Louis Nazzaro
Company: Advanced Fuel Solutions, Inc.
Opens: 27 July 2010
Closes: 09 September 2010
Prize value: US$250.00
Details:
LOGO OBJECTIVE:
An image that evokes cleaner, more efficient, safer and more environmentally conscious alternative to standard home heating oil. “This is not the home heating oil your father once knew.†It will make the statement, “Powered by………………..!†or “…………………… Inside!†or your interpretation of our goal.
Market Overview:
Our company is challenged with helping our dealers differentiate themselves as “Fuel Quality†conscious business partners. Oilheat dealers who have chosen to deliver our products blended with their fuel are delivering a cleaner more dependable home heating product. This provides homeowners the sense that their home heating oil equipment will have greater longevity while creating greater efficiencies and associated environmental improvements in their homes. These Oilheat dealers with the support of our sales and marketing programs leverage our products to increase market share through differentiation in a contracting market. The contracting marketplace is the result of mandated new alternative fuels and pockets of competition with local natural gas companies.
Our dealer’s messages will be consistent, “Not just cleaner, better!”
Cleaner fuel, better storage itegrity, and improved component protection all makea world of difference in the operations of heating equipment. The dealer will, in a sense, be delivering “Peace of mind” that their home heating system is healthy and running at maximum efficience with less likelihood of shut down and later night service calls."
TARGET AUDIENCE
On behalf of our dealers, the audience would be Home Owners currently using or planning to use Home Heating Oil. They’ll want to know that our dealers are different with a greater sense of purpose in providing the best products to ensure a better, safer, cleaner, more reliable home heating oil alternative.
27 Logos submitted
Competition closed
This competition closed on 09 September 2010, and a winner is being chosen.
Comments:
We are looking for logo ideas for new dealers who will be private brading our Heatdoc and Greenburn products. We’d like to have a logo inventory for plug and play, if you will. Please review our product logos on our website.
Now we’re on track………….I’d like to see some innovative product names that sell: better, cleaner, safer and more reliable. Something that would resonate with the home owner when he sees the oil delivery truck pull up for a fuel delivery. A feel good product name or tagline.