Competitions

... Get Fresh!

Profile: Bel Plews
Company: Fresh

Opens: 19 October 2007
Closes: 02 November 2007
Prize value: US$200.00

Details:

‘Fresh’ is looking for a new logo. We are a new design & digital communications company.
We have a few freelance designers of our own, but would like a much wider design perspective / input
on our new logo development. We are a relatively young company and are expanding our services
from just design and print to include digital projects and websites. Hence a change is required.

OVERVIEW:
The ‘Fresh’ business is characterised by focussing on all aspects of their client’s experiences,
from initial contact with Fresh and its people, through well-structured processes to understanding
their needs, to thoughtful analysis and with total commitment to timely delivery of their creative
quality project solutions.

What Fresh stands for:
• fresh thinking
• ‘the fresh’ experience (note: not knowledge)

Core Values our clients attaches to Fresh:
• integrity
• thoroughness in process
• innovative thinking
• commitment to quality
• consistently reliable

The unique character/personality of Fresh that makes it distinctive:
• creative
• energetic
• passionate
• positive
• meticulous/comprehensive
• committed

How experiencing Fresh makes our clients feel:
• re ’fresh’ ing
• confident
• clarity
• assured

TARGET AUDIENCE:
Professional business people working in a CEO or Marketing role for small to large companies
looking for quality creative solutions. Profiled this audience has no-time and looking for a creative
company to handle all their requirements.

LOGO:
A typographical logo would be ideal.
The logo may include a symbol/graphic plus text, ‘fresh’ but is not mandatory.
If a symbol/graphic is used it must not overpower the text ‘fresh’.
You may also add the by-line – ’ branding communications digital ‘.
The logo must be able to be applied to various backgrounds.

DESIGN KEYWORDS:
Modern / Contemporary, Creative, Energetic, Innovative, Professional and Conservative.

IMPORTANT:
Please “DO NOT USE” Fruit/Food in any way shape or form within the design.
This is discouraged emphatically.
No ’gimicky’ designs relating to Food either.
This has to be seen as a professional business and has nothing to do with retail.

COLORS:
Fresh is open to color choices, but a strong preference for ‘light or bright greens’ should be noted.

APPLICATIONS:
The logo must be used in print and digital media. Vector format highly recommended.

SUBMISSIONS:
Competition amount is $200 USD.
Please make sure you upload an image that is at least 640×480 pixels.
The designer is required to surrender all rights and all files at the end of competition.

NOTE: Any questions please post comments for immediate anwsers or clarification.

Thanks very much, good luck and … GET FRESH !!!

62 Logos submitted

Winner chosen

fresh

By: grade

(how to submitTo submit a logo for the competition, log in and upload your logo design, when uploading select the type as competition and select form the drop down box. Your logo will then appear as an entry under the competition, as well as appear in your profile and elsewhere in the site.)

Score:26

Comments:0