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RealRuns - Logo + Wordmark

Competition: #1996
Client: SeattleDan
Open: 04 October 2017
Close: 23 October 2017

$400.00

Guaranteed Prizemoney

The Brief

We are AthliOS INC, a technology and UI integration company catering to the needs of the fitness industry.

We are looking for a Wordmark and Logo for our proprietary fitness media called RealRuns.

RealRuns are treadmill workout videos that let the user feel like they are running in real life landscapes while they use a touchscreen console.

We film RealRuns at 1080p with a16:9 aspect ratio to give as real an experience as possible. RealRuns are filmed on site at various iconic cities and landscapes all over the world.

NOTE: We have a similar contest open right now for another one of our products called Virtual Runs. RealRuns is effectively the same media, but we own several trademarks and use them in different ways across or brand.

RealRuns is the primary brand which is why it’s a higher value contest.

Target Audience

This logo will be used across our entire brand from marketing and website use, but primarily it will be used to easily identify fitness equipment that have RealRuns capability. Typically the user will see this Logo & Wordmark while they are searching across media selections in a touchscreen fitness UI.

Logo Requirements

Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.

Comments Rssfeed16x16

elaes

elaes:

Hi SeattleDan

So, VirtualRuns, RealRuns.. Is this the same product or different?
or you change decisions from VirtualRuns to RealRuns?

Thanks

2017-10-04 05:24:48 UTC
SeattleDan

SeattleDan:

Great question. The base media is very similar, but the ways in which we use and market them are very different depending on the application and geographic location. The best analogy I can offer is the Ford Kuga and the Ford Escape. Both vehicles are very similar, with slight differences based on the tastes and needs of the markets in which they are offered. The Ford Kuga is sold across Europe, while the Ford Escape is available in North America. There are also trademark, cultural & language considerations we look at to ensure the success of the product across varying markets.

2017-10-04 05:55:16 UTC
ADRIANUS

ADRIANUS:

he ford logo is always the same logo, the model of the car may vary but it is a secondary name under the same company, this is what you are looking for, I think that open two contests is not a good idea, I would have to first choose the first winner and with this create the second logo.

2017-10-04 18:13:29 UTC

So what do you think?

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