Competitions
BMLS
Profile: Fritz Glaus
Company: bmls
Opens: 09 April 2008
Closes: 09 May 2008
Prize value: US$250.00
Details:
BMLS is a company offering manuals for leadership and teamwork training programs and seminars to training companies and to professional facilitators. We are also developing blended learning designed to help participants prepare for sessions by first going through a presentation of the program on their computer.
We are in need of a branding logo for use on letterheads, business cards, in manuals and handouts, and on web sites. The basic color scheme should be red, blue and green (more details below), but the logo will also be used in black and white.
BMLS bases its training concept on the notion that the fundamental requirement for creating team spirit and developing leadership effectiveness is learning to know oneself better and know better the persons one works with. BMLS has developed a method that helps participants improve knowledge of self and of others at the same time as they learn the principles and techniques of effective leadership and/or teamwork in the various sessions. The BMLS method is outlined in the book CRazYZoo! by Fritz R. Glaus. It is a POD publication and is available at www.lulu.com or at amazon.com.
The single most persuasive idea we feel we can convey to bring the audience around the desired mindset that better knowledge of self and of others is the key to leadership improvement is the fact that NEUROSCIENCE has recently discovered evidence which confirms and supports the training concept of BMLS. The BMLS concept proposes the establishment of personal balance in the use of one’s three basic functions or intelligences, the body, the heart, and the mind, and NEUROSCIENCE advocates the balanced use of what it calls the three brains, the GUT, HEART, and HEAD brains.
In searching for the tone or visual look that might be most convincing we came up with the following general idea:
EXCELLENCE & ACHIEVEMENT
3
BRAINS
a
1
GUT, HEART & HEAD
THE NEUROSCIENCE DISCOVERY
The words “leadership” and “teamwork” need not be part of the logo, as all material on which the logo will be used will contain those words.
As to creative guidelines, designers should feel free to use their imagination with images if they feel those are stronger than words, yet appropriate. Regarding the color scheme, BMLS uses red for the body or gut brain, blue for the heart brain, and green for the mind or head brain (as indicated on the cover of CRazYZoo!, where the lion head represents the body category of persons, the St-Bernard the heart category, and the fox the mind category).
48 Logos submitted
Winner chosen
Comments:
Thanks for your reply, EmLiam. I can understand that as one of the designers in the competition you are curious about my choice of the winning design. I wonder, though, how disclosing the design and the name of the artist to the other participants now is going to get me any further with the logosauce.com administrator(s). Can you explain how you will help me get the design I selected ’’approved’’ by logosauce? Thanks. Professor.
professor (CH): Can you disclose the artist and the logo you have choosen (over here)?
Thanks for asking, Blerq. Things are not going well at all as far as the sponsor (professor) is concerned. I (professor) have chosen a design, but some technicalities prevent me from using it. I have lost contact with the designer who seems to have technical problems communicating via the internet. The last time this happened with this artist, communication was re-established after a short while. Now I have been trying to get my e-mail through to the artist for a much longer time, but he/she seems to be unable to receive it or be unable to send information back, or both (one of the East Asian countries). Logosauce (support@logosauce) insist that the artist must properly upload the modified design (apparently uploaded improperly) in order to be chosen as winner. I have informed the artist of this requirement, but I have no idea what has happened since because of an apparent communication snag. In the meantime we have the design, it is what we want, and logosauce has the design. Yet we are told by logosauce that it is unable to let us have the normal artwork so that we can go ahead and use the design. To us it feels more like logosauce is unwilling to go ahead because of some silly technicality they feel they need to observe. We asked logosauce to hold on to the money until they can get in touch with the artist to transmit the prize money, but to give us whatever is provided normally once the design has been chosen. How do you feel about this as an artist? Any suggestions? Professor (fglaus@videotron.ca).
How are things going here? Any decision yet? Or is this competition abandoned?
@ xbeliebig stop your bad games with the distribution of one tomato in my logos!
Any update over here?
i have one too.just new around here.check my profile to see it
Do you have any other comments or suggestions, or have I maybe missed something vital..?
Following some comments I just received concerning wordiness, I gave you all those words to explain to you the concept I want to convey. It’s up to you to paint an appropriate picture, using as few words as possible. I can paint you a picture in words, as follows.
“You can learn to strengthen your leadership qualities by using our unique method of learning to put into practice the neuroscience discovery that we all possess three minds or intelligences (GUT, HEART and HEAD), that we all use the three intelligences in an unbalanced fashion, and that in order to function better we need to learn to use the three intelligences in balance. Our simple and practical method of learning helps you to do what few people succeed in doing, which is making your three brains function autonomously yet in concert with each other (”3 BRAINS as 1", if you want, or “3 intelligences in balance” – i.e. three brains working as an effective “Brain Team”)"
What we would really like, I suppose, is to make a bit of a “splash” with our logo, to indicate that we have something rather revolutionary, a method of learning that helps you put into practice a neuroscience discovery that until now has remained a nice idea without a way of putting it into practice.
If you can translate all this appropriately into a non-wordy picture or design, I’ll buy it.
Further to my comments last night, this is to be a branding logo to be used on our leadership and teamwork training material, stationery and website.
The words proposed are not all absolutely necessary if the overall concept can be presented clearly enough without them.
The logo should reflect the notion proposed by neuroscience that balanced use of the three brains or three intelligences leads to greater leadership excellence and achievement.
It should then be possible, in a written statement or sentence, to use a word, or words, or to refer to a symbol, that is used in the logo.
The following is a sample statement, followed by a list of possible words or symbols that would refer to the logo.
“Our training method puts into practical application the neuroscience discovery of * for attaining greater leadership excellence and greater achievement”
- “3 BRAINS (intelligences) as 1” “3 BRAINS (intelligences) IN BALANCE” “GUT, HEART, HEAD in balance” “BALANCED FUNCTIONING” “BALANCE for EXCELLENCE” “HARMONIOUS INTELLIGENCES”
The words “neuroscience discovery” must appear in the logo.
Professor
I don’t want BMLS in the logo. What should stand out is “3 BRAINS as 1”. Above it could be “EXCELLENCE & ACHIEVEMENT”, and below “3 BRAINS as 1” we could have “GUT, HEART, HEAD” (in red, blue, and green, respectively), and below that “THE NEUROSCIENCE DISCOVERY”. Sorry I didn’t check comments earlier. Professor.
You want all this in the text… “EXCELLENCE & ACHIEVEMENT 3 BRAINS as 1 GUT, HEART, HEAD, THE NEUROSCIENCE DISCOVERY" ?
Um, this sounds cool, but what text do you actiually want in the logo? Just BMLS? If so what are all the Blue for Heart Green for the Brain and Red for the Gut? Do they have anytghing to do with the logo? Thanks
The text above seems to have gotten modified by accident, as in the draft of the logo the word “as” has changed to “a” in: “EXCELLENCE & ACHIEVEMENT 3 BRAINS as (not "a”) 1 GUT, HEART …(etc) Thanks. Professor
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