Competitions
ITR
Profile: Mark Thompson
Company: AnalogX
Opens: 07 May 2008
Closes: 07 June 2008
Prize value: US$300.00
Details:
After an excellent experience with the first competition, I’m back with a new one! As with my previous one, I will be also be awarding a 2nd place of $200 and 3rd place of $100, so you have three more chances to win. ;) As usual, the plan is to first find a great logo, and then based on that a new look and feel for the website (ideally with the winner of the comp). The website is:
Feel free to check out the site to get a feel for what it does – but the quick description is that it monitors performance of a variety of computers around the Internet, and then gives a score (from 0 to 100) of how well everything is doing.
The site is a reference/resource type of site, so I would like the logo to be professional and clean. It will only be used on the website, so how it looks in print, etc is not important with this site. It also would be good if the logo also works at a small size (such as an .ico) so it can be used for the bookmark and also for watermarks on images.
35 Logos submitted
Comments:
Ok, so here are my comments on the first batch of submissions – I picked out a couple that stand out to me in particular, and give some details about what I like about them. Hopefully this will be helpful in coming up with new ideas or refining existing ones! Here goes:
kokonut This one is pretty cool – very simple, but still gets across the different states of the site. I like the treatment around the edge to give it a more anime look, and the shadow to give it depth. Very nice.
Logoist I really like the exploding dots off of the beginning – it gives it a high tech feel, it also gives the impression that it’s on a sphere (or at least it does to me), so a bit of a global feel. The font/colors/kerning work really well with logo as well, and I could see this coming together to make a really clean an interesting web design as well.
Jimholio I think this logo has a bit too much of a big brother vibe to it for me, but I did get a kick out of it. :)
ecodezign Neat combination of the ITR that also gives a sense of direction, very clever.
Bamba Another nice combination of the ITR letters…
Overall very cool – I’m not sure from a branding standpoint if I would rather have something more abstract that has more of a connection to what the site does (such as the first two on my list), or if I like the focus more on the name and abbreviation that the last two do.

Big brother vibe, was exactly my idea tho! ;) so im glad that it shows, no matter if its doesnt fit your needs. Thanks for the review!