Competitions
PubWorks
Profile: Dawn Jacksland
Company: PubWorks
Opens: 15 June 2009
Closes: 13 July 2009
Prize value: US$320.00
Details:
Details: PubWorks is Comprehensive, GIS-integrated management software used in Public Works Departments for management and mapping of work orders, service requests, fixed assets, fleet maintenance and job costing. All of these modules are seamlessly integrated to form a public works solution that is unmatched for ease of use and value.
PubWorks is a standalone product of Tracker Software family of Products.
Brand Name: PubWorks – one word with a Capitol Letter P and W
Tagline: Asset and Resource Management Software Note: Tagline may or may not be included on the logo
Brand Idea: Logo needs to communicate comprehensive but easy to use technology
Functional Values: Innovative, Durable, Powerful, Cross-functional, Intuitive, User Friendly, Straight-Forward
Emotional Values: Fresh, Clean, but Comprehensive, Professional, Trust-Worthy and Dependable
Target Customers: Public Works Directors, IT/GIS Directors and Elected Officials
Visual Look:
- Symbolic
- Professional Appeal to a universal taste
- Brand Recognition
- Colors – open to suggestions
Use of LOGO: All collateral materials, Product information Sheets, Brochures, Advertorials, company name cards, Stationery, Product Packaging, Trade show Banners, PowerPoint Presentations, Website
80 Logos submitted
Winner chosen
Comments:
Thank you for all of the quality logos that were created. We really could have picked 6-8 finalists that we really liked. Fan please contact me at dawn@pubworks.com I want to talk to you about getting the logo in vector. Thanks Dawn
The client has requested an extra week to make a decision due to the fact that they are away on holiday.
Dawn please give us feedback on the designs you like at least. They are important for us and will be helpful to you to land up finally a good logo.
We like the different logos that include icons. The icons that have PW worked into them are interesting but not quite there yet. The icon must mean something applicable. It is very important that the P and the W are in upper case. We like the entry by Fan but feel it is a little too generic. It does translate well to single color as well as look good in four color.
Dawn, Any comments to see which ones you like and are on the right track? Feedback would be good!!! thanks
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