121.nu

Brand:
Owner:
Published: 06 December 2007

Status: Competition Entry
121.nu (extended)

Notes:

Тhe symbol aims to express the idea that 121.nu opens the the doors to knowledge.

If we separate every element and analyze them then: Book is the symbol of knowledge, information and development. The key speaks about opening doors to something hidden, or locked, something that we want to have access to and the key is the solution, the right instrument.

Magnifier is the main web icon in web pages for search function and also represents the idea of precise study of information, analyzing and searching.

The magnifier-key in the logo is a new technology consisting of two old technologies – key and magnifier together become a powerful working mechanism what 121.nu claims to be.This way the logo speaks about innovation.

The colors used are picked from those in the existing web site design so the logo can fit to it. The chosen type is with round shapes in order to fit to the round shapes of the website.

More variations of the logo design here.

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