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bright!
By: mdtaBrand: brighter logic
Owner:
Published: 14 December 2007
Status: Competition Entry
Notes:
The ‘spark’ represents the brightness and of discovery, the yellow represents light and information (information warning signs are sometimes in yellow) and the exclamation mark represents excitement and logic.
This is nice work,but it doesn’t work for me for several reasons: 1. I don’t like the exclamation point as to me, it may translate as urgent, warning, attention, etc. and those aren’t necessarily feelings we want to convey. 2. I actually really love the idea of a “spark”, but this one to me doesn’t look so much like a spark but more like a star, asterisk, or Lisa Simpson’s hair:). 3. The colors seem to me to be less bright and more earthtone.
It’s obvious you have wonderful art talents as this is clean and drawn well. I’m sorry the concept doesn’t work for me – it probably would for a different client in the same industry.