I recently designed this logo for a Brew Pub in New York. It will be used as a label on their beer bottles, as a storefront sign, and on their business cards. The logo is seperated into two halves, the top, head half and the lower, arms and pub name. The attitude and the Defiant name is conveyed in the lower half of the logo and will remain constant throughout. The head (a pirates head in this case) is replaceable and will change on the beer label to indicate the type of brew. For example, the pirate head will represent a bock style beer, the head of a baseball player might represent a lager style beer, and so on… The head of the owner will go on the storefront sign and business cards.