Dynamic Y

Brand: Yurko
Owner:
Published: 06 April 2008

Status: Competition Entry

Notes:

Making a bold statement, this logo incorporates the proportions found in Sacred Geometry (based on the equilateral triangle and root-three geometric progression). The spiral forms mimic those found in nature (e.g., unfurling fern leaves and waves). Combined with the color green, the spirals represent the natural environment within which our built environment resides.

By fusing the straight lines found in architecture with the curves found in nature, this logo implies an appreciation for the principals and processes that drive sustainable design. Hopefully it succeeds in providing a point of difference from competitors in the architectural community, thereby reinforcing Yurko’s design-led reputation.

Feedback on any aspect (e.g., color, fonts) of this logo is welcome.

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