Victorian Authority!

Brand:
Owner:
Published: 12 May 2008

Status: Competition Entry
Plain English Power

Notes:

Reading the brief, I thought it best to avoid anything too “corporate” looking. However, I still wanted the logo to carry a considerable punch to match the ambition of the campaign. I came up with the idea of using a slight Victorian influence, not because it was a golden age of plain speaking, but because it seemed to carry a sense of “authority” yet didn’t seem too self-reverential or precious. (A large Terry Gilliam-esque foot, used to squash offending examples of complex documentation might make a nice addition!)

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