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by RetroMetro/Steve over 2 months ago.
With respect, the graphic device is a stylized letter S that also suggests roiling water, as in water going down a drain or into a basin. Something to bear in mind, the Nike logo has little or no meaning in its own – it has a feeling. Whatever meaning it has beyond the feeling is by association with the product line. I’ll offer-up a bolder font…
Saniwares font too thin and not strong and bold enough. The logo looks like a fan. If let to stand alone, the logo wouldn’t represent anything.