The concept behind this is to add the “degree” symbol after the “n” as reference to high degree of quality or attention to detail the NHOW can provide (as in taking it to the nth degree). The degree symbol also breaks the the letters up into two sections and provides and “o” to make the “know” more readable.

The button look is to make the whole logo iconic and can easily be adapted to other professions, when NHow decide to expand into different markets, by changing the theme colour for each market.