Sisifo

Brand: Sisito
Owner:
First Used: 2007
Published: 02 August 2007

Notes:

In Greek mythology Sisyphus was a king punished in the underworld by being cursed to roll a huge boulder up a hill throughout eternity. Sisifo (Sisyphus in italian) is also the name of a Cosortium of Cooperatives for Medical and Health Services.

So the philosphy under Sisifo’s Brand is the by Albert Camus’s intepretation (philosopher) of this Greek Myth. He think an happy Sisyphus, so happy not for final results (he is cursed) but on the strain itself, on the instant of muscolar force and this is the mission of this Company, focusing on strain to help people that are in difficulties situations.

So going to logo description. Sisyphus si the silhouette and the huge boulder is the “o” of Sisifo itself.

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