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Dollar Building Company
By: richquickBrand: Dollar Building Company
Owner:
Published: 15 September 2007
Status: Competition Entry
Dollar Building Company (Extended)
Notes:
You asked for: quality, luxury, high-end, sophistication, class, service
In short, Dollar are the “five star hotel” of construction companies.
This logo would sit well engraved on a brass plaque, outside a five star hotel in London or New York.
It is simple, traditional, elegant and it brands you as a 5-star company.
I felt it was important not to use a building metaphor – bricks and girders are cheesy, obvious images for the lower end of the market – what Dollar offer is an exclusive, high end service and the logo should reflect that.
The gold would work well in print with a foil, bit will work equally in CMYK and RGB.

I’m very impressed by your creativity here