Feedback:
by above over 4 years ago.
Thanks for the submission. Is cutting off the bottom of the first two letters a reference to something? Not to sure what you are communicating by doing this.
The idea was to create an arrowhead with the negative space, which mirrors the arrowhead at the top of the stroke on the “b”.
I wanted to create something which indicated vertical motion – “aboveness” to coin a new word – without using an obvious metaphor like a cloud, camera or paper plane.
The excessive vertical space underneath the first two letters is intended to make it feel like it’s being pushed / pulled upwards, like a helicopter at the moment of takeoff. Not quite off the ground, not quite on it.
You might also have noted that the tops of the strokes on the “v” are angled downwards.
A “v” is a naturally downward facing letter, obviously, and angling the ends of the strokes further downwards is meant to increase this feeling of “downwardness”. The idea is that the end of the word then feels like it’s firmly routed on the ground, by contrast with the rising feeling at the front of the logotype.
Basically, what I’m trying to do is play with the shape of the word above, in order to indicate vertical motion.
I thought this was cleverer and more up-market than using an icon which is meant to represent something “flying” or something “photographic”. It seemed to fit in with your company’s name – it’s subtle not obvious.
Nice logo mate