nikibh:

Thanks for submitting the first concept. Got mixed feelings about it, maybe because its just a first concept. Let me try to give some feedback. All in all, first impression is pretty good :).

I understand that we can change the colors so it would fit on the grey / black header area of the new design mockup by changing some colors. So I’m not trying to look at the colors as final, more as it can be used for different purposes. So I like the mockup on a white background :).

The jacquard shawl looks nice if you look closely, however I think many people would see it as a piece of carpet at first impression. Maybe make it a curled scarf instead with our without tassels to give it a better first impression.

The Font is ok, might be a bit hard to road, especially the letters store don’t come over too nice, I think we’ll need to use 1 font here and not 2. So “STORE” will need to be the same font as “the pashmina”. Maybe Make the first letter of each word a capital as wel so it reads as: The Pashmina Store.

All in all a nice start :).