Feedback:
by Think! Outside the Box . . . over 8 months ago.
You may have a point, however, Beauty is in the eye of the beholder. Personally, I like the concept, I feel its more of a Logo illustration than just a Logo, and thanks for saying it looks like a training illustration from a manual, I see that as a compliment actually. One last thought thou, this logo looks very well proportioned in layout terms, compared to so many other logos I won’t mention, which look rushed and layed out very poor.
Hmm… it’s not that it’s unattractive, but it just doesn’t read as a logo. Ideally, you want something that’s going to work at different sizes. Get this on to some letterhead at an appropriate size and you’re going to have some difficulty reading it. Rather than illustration, I should have used the term ‘clipart’. I have no issue with illustrative logos, provided that they show me something I might want to know about. This illustration is telling me that traffic control at YYZ had better open their eyes. They’ve got two planes on the runway headed toward each other. Fortunately, disaster was averted. The pilots have seen one another and one is turning their plane around. Somebody’s going to lose there job up in that tower!
Thank-you kestrel – for taking the time to explain in some depth the good and bad points about this logo, or logo illustration. I must admit you have a valid point regarding the sizing of the logo. I realize that for a logo to be truly successful, it needs to be readable at different sizes, in particular, smaller sizes, including letterheads or compliment slips etc. Hopefully I will produce some new logos in time which can be viewed at all sizes. You are correct in noticing the illustration is illustrating a possible disaster, which was averted safely in the end, thanks to the person/persons in the control tower saving the day, so I do hope no one loses their job after all, lol. :)
I’d scrap the concept, personally. It’s too involved – looks too much like a training illustration from a manual. I see where you’re going, but I think simplicity will better serve you.