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Competition: #1967
Client: wearthebutterflyeffect
Close: 05 April 2017


Guaranteed Prizemoney

The Brief

Hello designers!

Hat and T-shirt design

I’m looking for some visual designs for my new hat and t-shirt brand.

The brand is called wearthebutterflyeffect. It’s a play on words — wear (we are) the butterfly effect.

I’d like to create 3-5 new hat/t-shirt designs, therefor I’m looking for 3-5 designs – 3-5 different butterflies & the brand name in text, each completely different (modern, classic, intricate, minimalist, something else…etc.). As for the feel/look of the brand, I’d like it to fit within the streetwear genre. Think snapback hats and simple tees. Should be trendy and cool.

Here are some links to designs I like:




I’ll be checking in to gauge if things are on track.

Thanks in advance!

Target Audience

14-35 – streetwear – skate – snow – athleisure – trendy – “cool”

Some brands I like include: tentree, brixton, rvca, herschel

Logo Requirements

Logosauce Standard Final Art Requirements: Vector artwork in Pantone SPOT, CMYK, RGB and BW versions. Files should be saved in Adobe Illustrator .ai or .eps file formats with all strokes converted to objects and fonts pathed/outlined. Other file formats may be acceptable in exceptional circumstances.

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